Assume we’re back in 2023. A shopper needs running shoes for flat feet. She types that into Amazon, skims the first page, reads two listings, and picks one. That’s the whole journey. Now picture the same shopper in 2026. She opens ChatGPT and types, “I overpronate, run mostly on pavement four days a week, and need something under $150 with a wide toe box and decent arch support.” She gets three curated picks with a side-by-side breakdown of why each one suits her specific needs. She hasn’t opene