ReFiBuy, the company that coined Agentic Commerce Optimization and built the platform to operationalize it, today announced the launch of RetailPlaybook, a new media channel designed to equip brands for agentic commerce on Amazon, Walmart, and beyond. Hosted by Andrew Bell, who joins ReFiBuy as VP of Research, RetailPlaybook will deliver original research, practical guidance, and actionable playbooks for brand, ecommerce, retail media, marketplace, and digital shelf teams adapting to retailer sh