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虎嗅APP·· 2026-06-25经营分84

代理广告充斥戛纳,亚马逊宣扬 Alexa 优势

As agentic advertising floods Cannes, Amazon touts its Alexa advantage

AI 导读

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.

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来源:虎嗅APP · marketingdive.com