This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays for the open web. More publishers package and sell AI visibility – aka GEO – to brand advertisers. Penske Media acquires remaining assets of Vox Media including Eater, The Verge, The Dodo, Popsugar, and SB Nation. Croisette conversations: sorting the real from the hype For publishers, Cannes this yea