AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad industry scrambling to determine what an ad strategy looks like without clicks, landing pages or traditional search results. At the Cannes Lions International Festival of Creativity this year, Amazon announced what it’s calling a new ad format: Alexa+ Agentic Ads. With this framework, Amazon users see an ad and can complete a purchase all without leaving the ad — from f