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虎嗅APP·· 2026-06-23经营分70

广告技术简报:代理人工智能、互操作性和控制主导戛纳国际创意节广告

Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

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The 2026 Cannes Lions Festival of Creativity coincided with a “red weather warning” to note dangerously high temperatures across much of continental Europe, a climatic phenomenon that reflects the pace of competition as the ad industry meets at its annual flagship gathering. Of course, it wouldn’t be a trade show without a host of announcements from some of the industry’s leading lights, and since you’re most likely busy, Digiday decided to offer you a quick rundown of those most pertinent to th

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来源:虎嗅APP · digiday.com