As AI bots flood their sites, publishers are no longer just trying to keep them out – they’re starting to re-engineer content for them. In doing so, publishers are preparing for an agentic web – a future in which AI agents make decisions and perform tasks on behalf of users. To stay visible in AI search, Time, The Economist and another major news publishers are already experimenting with parallel, agent-readable versions of their sites, stricter controls on which bots can crawl them and, in some